What’s the Difference Between Corporate Identity and Brand Identity?

Corporate identity is about internal activities that shape perception. Basically, it is the way a company presents itself to the public. Whereas a brand identity is a system of elements that a company creates to portray its image.

Another way to look at the 2 notions is taking into account that under one company, there could be multiple brands. The company has its corporate identity, with a logo, design elements, and an image that runs through all of the brands under the corporate umbrella – each of the brands having their separate brand identities.

Brand identity primarily targets just customers, while the target of corporate identity is on the customers, stakeholders, and shareholders.

If you are trying to create a brand, you should know this difference and utilize it for your own good 🙌