How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos.
Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and ...
This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.
Packed with examples, exercises and a glossary, this book provides the reader with the knowledge and skills they need to carry out their own analyses of songs, soundtracks, lyrics and album covers.
This book analyses war monuments by developing a multimodal social-semiotic approach to understand how they communicate as three-dimensional objects.
An Introduction to Statistics in Early Phase Trials describes the practical design and analysis of these important early phase clinical trials and provides the crucial statistical basis for their interpretation.
This book provides statisticians and researchers with the statistical tools - equations, formulae and numerical tables - to design and plan clinical studies and carry out accurate, reliable and reproducible analysis of the data so obtained.
The text explains the application of statistical models to a wide variety of practical medical investigative studies and clinical trials.
This book is designed with the practitioner in mind and is aimed at medical statisticians, epidemiologists, clinicians and healthcare professionals as well as students studying survival analysis as part of their graduate or postgraduate ...